Ethical Brands Ideas para la construcción ética de marcas
Via Medium.com
Do you have a flattering angle that you prefer for photos? Do you turn your head slightly toward the camera, nose down? Do you like looking wistfully off to the right? Among Fairtrade campaigners, a worryingly large number of people seem to think their best angle is in a banana suit.
But at Fairtrade, we definitely have an angle — it’s the farmers, it’s the workers — the people we serve, and it is all about improving the terms of trade to help them improve their livelihoods and plan for their future.
Enter stage right, the traders who, well, make trade happen at all! These are the exporters, the importers, the companies in the middle who shepherd coffee, tea, sugar and more from distant lands to your door (or at least to the brands who pack it up and then bring it to your grocery shelf).
