Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 3 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 3 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 3 years ago
 
Home » Brand Presence and Emotional Branding

Brand Presence and Emotional Branding

Weekly topic: Brand Presence and Reflection at Year End

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EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2015, and the strategies that need to be adopted for this coming year. Join the conversation on Think and Talk.   Discuss this topic on Think and Talk How do you feel when you discover unexpected facts about products or services that you use?

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2015: A Grey Year for Guatemalan Brands

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Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emotional connection with consumers. Elizabeth RojasElizabeth Rojas Passionate about mental health, a feminist by vocation, a firm believer in the power of new technologies and an active citizen.   2015: A Grey Year for Guatemalan BrandsWe’ve just finished a year that has been characterized …

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Face to Face:Brand Presence and Reflection at Year End

zully-y-luis-alejos

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence and emotional branding, and how brands continue to resonate even after the christmas season. Zully de la Roca - Copy Editor and Language and Literature professorZully de la Roca - Copy Editor and Language and Literature professor Zully de la Roca studied piano …

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