Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 4 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 4 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 4 years ago
 
Home » Brands for the good of the brand or for the common good

Brands for the good of the brand or for the common good

Creating a strong business and building a better world

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Patricia Letona talks about brands for the good of the brand or for the common good. Patricia Letona – Communication initiatives advisorPatricia Letona – Communication initiatives advisor Social communicator with more than 15 years of experience. She has worked in many fields related to social communication, politics, public relations, content generation, public administration and electronic government. She had been invited …

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The politics of the amplifier

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Lourdes López and Alejandro Marré talk about brands for the good of the brand or for the common good. Lourdes López - General Manager of The Crafty SpaLourdes López - General Manager of The Crafty Spa Industrial Engineer from the Universidad del Valle de Guatemala, MBA from UNIS Business School, General Manager and Founder of The Crafty Spa. Between the …

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