Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 3 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 3 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 3 years ago
 
Home » Tag Archives: accountability

Tag Archives: accountability

Campbell Will Disclose GMOs on All Labels, Urges Feds to Make It Mandatory

Campbells soup can

12/01/2016 Via Sustainable Brands: Whether or not you believe that genetically modified organisms (GMOs) are safe for human consumption, the fact remains that the majority of American consumers support the labeling of GMO foods. Genetically engineered crops might be here to stay, but even so, it may be in the industry’s best interest to label products that contain them. This …

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The Top 5 Reasons MoveOn Members Voted to Endorse Bernie

Bernie Sanders Capitol Hill

12/01/2016 By Ilya Sheyman, Executive Director, MoveOn.org Political Action With a record-setting 78.6 percent of 340,665 votes cast by the MoveOn membership, Senator Bernie Sanders has won MoveOn.org Political Action’s endorsement for president with the largest total and widest margin in MoveOn history. MoveOn.org only endorses candidates based on votes by our members. Our only previous presidential endorsement during a …

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Weekly topic: Brand Presence and Reflection at Year End

full moon heart pink

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2015, and the strategies that need to be adopted for this coming year. Join the conversation on Think and Talk.   Discuss this topic on Think and Talk How do you feel when you discover unexpected facts about products or services that you use?

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2015: A Grey Year for Guatemalan Brands

ElizabethRojas edit

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emotional connection with consumers. Elizabeth RojasElizabeth Rojas Passionate about mental health, a feminist by vocation, a firm believer in the power of new technologies and an active citizen.   2015: A Grey Year for Guatemalan BrandsWe’ve just finished a year that has been characterized …

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FBI to begin tracking animal cruelty cases in Ohio

2008 Radiothon-Saturday 245 Cleveland Ohio cat

05/01/2015 Via WTDN: Animal cruelty has become such a problem for law enforcement the FBI is taking action. Beginning in January of 2016 the FBI will track animal cruelty cases in Ohio and the nation. Before now, animal abuse fell under an ‘other’ category lumped together with other less serious crimes, said Mark Kumpf with the Montgomery County Animal Resource …

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Spotify is being sued for $150 million over unpaid royalties

David Lowery Cracker

29/12/2015 Via The Verge, by Lizzie Plaugic: Musician David Lowery has filed a class action lawsuit against Spotify, claiming the streaming service knowingly distributes copyrighted content, Billboard reports. Lowery is seeking at least $150 million in damages for the illegal distribution of several of his songs. Lowery’s complaint alleges Spotify causes “substantial harm and injury to the copyright holders” by intentionally …

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Topic of the week: Brands at Christmas: Sales or bond?

shopping

EthicalBrands.com welcomes this week with a discussion on brands at Christmas and whether they can be good for sales or creating a bond with the consumer. Join the conversation on Think and Talk.   Discuss this topic on Think and Talk How do you feel when you discover unexpected facts about products or services that you use?

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Underneath the Christmas Tree

alejos1

Luis Fernando Alejos talks about brands at Christmas and whether they can be sales or a bond with the consumer. Luis Fernando Alejos – Web Presence Manager at The PurposeLuis Fernando Alejos – Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for …

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Steve Harvey Needs to Do Damage Control in the Next 24 Hours

Steve Harvey Twitter apology misspells countries

21/12/2015 Vía Yahoo Celebrity: As far as mistakes go, Steve Harvey made a biggie. By now you know that the well-liked comedian/talk show personality/game show host royally botched his one job as emcee of the Miss Universe pageant by incorrectly naming Miss Colombia the winner when the title actually went to Miss Philippines. Thanks to social media, he was immediately …

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Yahoo spends like a tech company, but struggles like a media company

IMAGE: ERIC RISBERG/ASSOCIATED PRESS

14/12/2015 Via Mashable: “Know thyself.” It is one of the Delphic maxims of ancient Greece, carved into the Temple of Apollo. It is sage advice but also a warning — one that Yahoo and its CEO Marissa Mayer still have not heeded. Is Yahoo a media company or a tech company? That’s the central question that has dogged the once-dominant …

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