Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 5 years ago
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 5 years ago
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 5 years ago
Home » Tag Archives: behavior

Tag Archives: behavior

Rolling Stone faces criticism over ‘El Chapo’ interview

Rolling Stone Sean Penn and El Chapo Guzmán

10/01/2016 Via Associated Press: It was a big scoop, and one Rolling Stone may well regret. The magazine made stunning news over the weekend by revealing that actor Sean Penn landed a rare interview last fall with the notorious drug lord Joaquin “El Chapo” Guzman while Guzman was on the run after escaping through a tunnel from a maximum-security Mexican …

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Face to Face:Brand Presence and Reflection at Year End


Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence and emotional branding, and how brands continue to resonate even after the christmas season. Zully de la Roca - Copy Editor and Language and Literature professorZully de la Roca - Copy Editor and Language and Literature professor Zully de la Roca studied piano …

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FBI to begin tracking animal cruelty cases in Ohio

2008 Radiothon-Saturday 245 Cleveland Ohio cat

05/01/2015 Via WTDN: Animal cruelty has become such a problem for law enforcement the FBI is taking action. Beginning in January of 2016 the FBI will track animal cruelty cases in Ohio and the nation. Before now, animal abuse fell under an ‘other’ category lumped together with other less serious crimes, said Mark Kumpf with the Montgomery County Animal Resource …

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Spotify is being sued for $150 million over unpaid royalties

David Lowery Cracker

29/12/2015 Via The Verge, by Lizzie Plaugic: Musician David Lowery has filed a class action lawsuit against Spotify, claiming the streaming service knowingly distributes copyrighted content, Billboard reports. Lowery is seeking at least $150 million in damages for the illegal distribution of several of his songs. Lowery’s complaint alleges Spotify causes “substantial harm and injury to the copyright holders” by intentionally …

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Brands at Christmas: Sales or bond?


Luis Mariano Hernández and Issa Pérez Padilla talk about brands at Christmas and whether they can be good for sales or to create a bond with the consumer. Luis Mariano Hernández - ConsultantLuis Mariano Hernández - Consultant Degree in Marketing, Universidad Rafael Landívar; Masters in Quality Management, Universidad de Valencia/Universidad Jaume I; Masters in Finance Administration, Universidad de San Carlos …

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2015 the year of… sad girls and sad boys

crying Justin Bieber

22/12/2015 By Alice Newell-Hanson published on i-D Everyone from Drake to Angela Merkel to the man listening to Adele on the subway next to you cried this year. Why did we all have so many feels? One Sunday morning this past October, a New York math teacher named Will Collins became an accidental hero. A day after his team’s playoff …

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Edward Snowden: Clinton’s Call for a ‘Manhattan-Like Project’ Is Terrifying

secret Manhattan Project city

20/12/2015 Via Rolling Stone: The Democratic debate Saturday night featured familiar themes: Bernie Sanders hit Hillary Clinton as beholden to Wall Street, Clinton hit Sanders as soft on gun control, Martin O’Malley had a tough time getting a word in edgewise — as this sad exchange with moderator Martha Raddatz demonstrates: O’MALLEY: Martha, may I — Martha, may I… RADDATZ: No, …

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Steve Harvey Needs to Do Damage Control in the Next 24 Hours

Steve Harvey Twitter apology misspells countries

21/12/2015 Vía Yahoo Celebrity: As far as mistakes go, Steve Harvey made a biggie. By now you know that the well-liked comedian/talk show personality/game show host royally botched his one job as emcee of the Miss Universe pageant by incorrectly naming Miss Colombia the winner when the title actually went to Miss Philippines. Thanks to social media, he was immediately …

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Brands close to their consumers at year end


Lorena Flores Moscoso and Lucrecia Alfaro de Arredondo talk about brands close to their consumers at year end. Lorena Flores Moscoso - WriterLorena Flores Moscoso - Writer Her work appears in the anthologies Tiempo de narrar (Piedra Santa, 2007), Narrativa guatemalteca (Alfaguara, 2012) and Ni hermosa ni maldita (Alfaguara, 2012). Her published fiction includes Retrato anónimo (Espanta Perros, 2002), La …

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Why Camille Paglia’s ‘Nazi Barbie’ Takedown of Taylor Swift Is Spot-On

Taylor Swift #girlsquad 2015

12/12/2015 By Lizzie Crocker published on The Daily Beast The cultural critic Camille Paglia rightly skewered the clownish #girlsquad antics of Taylor Swift. There’s very little feminism in it. Taylor Swift, progenitor of the celebrity #girlsquad movement, officially initiatedBlake Lively into her benevolent blonde power circle this week. Swift announced their friendship in an Instagram post of the two jumping …

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