Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 4 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 4 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 4 years ago
 
Home » Tag Archives: branding

Tag Archives: branding

Face to Face:Brand Presence and Reflection at Year End

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Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence and emotional branding, and how brands continue to resonate even after the christmas season. Zully de la Roca - Copy Editor and Language and Literature professorZully de la Roca - Copy Editor and Language and Literature professor Zully de la Roca studied piano …

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Brands at Christmas: Sales or bond?

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Luis Mariano Hernández and Issa Pérez Padilla talk about brands at Christmas and whether they can be good for sales or to create a bond with the consumer. Luis Mariano Hernández - ConsultantLuis Mariano Hernández - Consultant Degree in Marketing, Universidad Rafael Landívar; Masters in Quality Management, Universidad de Valencia/Universidad Jaume I; Masters in Finance Administration, Universidad de San Carlos …

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Brands close to their consumers at year end

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Lorena Flores Moscoso and Lucrecia Alfaro de Arredondo talk about brands close to their consumers at year end. Lorena Flores Moscoso - WriterLorena Flores Moscoso - Writer Her work appears in the anthologies Tiempo de narrar (Piedra Santa, 2007), Narrativa guatemalteca (Alfaguara, 2012) and Ni hermosa ni maldita (Alfaguara, 2012). Her published fiction includes Retrato anónimo (Espanta Perros, 2002), La …

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The politics of the amplifier

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Lourdes López and Alejandro Marré talk about brands for the good of the brand or for the common good. Lourdes López - General Manager of The Crafty SpaLourdes López - General Manager of The Crafty Spa Industrial Engineer from the Universidad del Valle de Guatemala, MBA from UNIS Business School, General Manager and Founder of The Crafty Spa. Between the …

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A guide for shopping during the holiday season

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Andrea López y Luis Mariano Hernández talk about year end shopping and how we should not let ourselves be influenced by big brands and instead make conscious purchases. Andrea López - Graphic designerAndrea López - Graphic designer López has studied drawing and painting since she was 5 years old and studied graphic design and animation in college, which led to …

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The epitaph of a product

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Luis Fernando Alejos and Issa Pérez Padilla discuss when brands believe themselves to be above right and wrong. Luis Fernando Alejos - Web Presence Manager at The PurposeLuis Fernando Alejos - Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than …

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Not all that glitters is gold

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Issa Pérez Padilla and Lucrecia Alfaro de Arredondo discuss when brands are wolves in sheep’s clothing. Issa Pérez PadillaIssa Pérez Padilla Degree in publicity, Masters in International Commerce. Partner-Director of marketing at Work and Feeling, S.A. Guide Commercial Director (Guatemaltecos Impulsores del Aprendizaje) Brands that are wolves in sheep’s clothing By Issa Pérez Padilla    Across the world, but especially in …

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When ethics are compromised

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Alejandra Morales y Luis Fernando Alejos discuss the recent Volkswagen and FIFA scandals in regards to ethics. Alejandra MoralesAlejandra Morales Project official at Compañía Desarrolladora Ferroviaria, S.A. Professional with experience in tourism, ecotourism, the environment, environmental management, cleaner production, sustainable development, conservation, corporate social responsibility, among other topics. Who are the final victims of corporate antiethics? By Alejandra Morales  Without a doubt, the …

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Business Coherency

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Lourdes López and Sussette Solórzano discuss brand integrity and ethics.   Lourdes Lopez – General Manager of The Crafty SpaLourdes Lopez – General Manager of The Crafty Spa Industrial Engineer from the Universidad del Valle de Guatemala, MBA from UNIS Business School, General Manager and Founder of The Crafty Spa. Business Coherency By Lourdes Lopez  As clients, many times we find ourselves with …

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