Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 4 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 4 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 4 years ago
 
Home » Tag Archives: brands

Tag Archives: brands

Campbell Will Disclose GMOs on All Labels, Urges Feds to Make It Mandatory

Campbells soup can

12/01/2016 Via Sustainable Brands: Whether or not you believe that genetically modified organisms (GMOs) are safe for human consumption, the fact remains that the majority of American consumers support the labeling of GMO foods. Genetically engineered crops might be here to stay, but even so, it may be in the industry’s best interest to label products that contain them. This …

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2015: A Grey Year for Guatemalan Brands

ElizabethRojas edit

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emotional connection with consumers. Elizabeth RojasElizabeth Rojas Passionate about mental health, a feminist by vocation, a firm believer in the power of new technologies and an active citizen.   2015: A Grey Year for Guatemalan BrandsWe’ve just finished a year that has been characterized …

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Macy’s Announces Thousands Of Job Cuts

macys christmas window bokeh night photography

07/01/2016 Via Huffpost Business: Macy’s is cutting up to 4,800 jobs and has slashed its profit outlook after a miserable holiday season. The nation’s largest department store chain, which also operates upscale Bloomingdale’s, said about 2,110 of the job cuts will come from reducing staffing levels at stores, eliminating duplications in back office operations and consolidating regional store groups. The …

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Underneath the Christmas Tree

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Luis Fernando Alejos talks about brands at Christmas and whether they can be sales or a bond with the consumer. Luis Fernando Alejos – Web Presence Manager at The PurposeLuis Fernando Alejos – Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for …

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Who sponsors your fears? Collector’s edition

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Luis Fernando Alejos talks about brands close to their consumers at year end. Luis Fernando Alejos – Web Presence Manager at The PurposeLuis Fernando Alejos – Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than 700 articles on entertainment, health, …

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Bret Easton Ellis on Living in the Cult of Likability

Photo credit: planetc1 via Visualhunt / CC BY-SA

08/12/2015 By Bret Easton Ellis for Turning Points (a NY Times  magazine that explores what critical moments from this year might mean for the year ahead) Turning Point: Uber becomes one of the world’s most valuable start-ups. On a recent episode of the television series “South Park,” the character Cartman and other townspeople who are enthralled with Yelp, the app that …

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American Muslims raise more than $100,000 for families of San Bernardino shooting victims

rose american flag

08/12/2015 Via LA Times: Faisal Qazi had no idea the shooters who massacred 14 people in San Bernardino last week were Muslims, like himself. The Pomona-based neurologist only knew that the victims and their families were his Inland Empire neighbors, and his faith obligated him to help. Qazi started small, hoping to raise $20,000 through his health nonprofit. But Islamic …

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Creating a strong business and building a better world

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Patricia Letona talks about brands for the good of the brand or for the common good. Patricia Letona – Communication initiatives advisorPatricia Letona – Communication initiatives advisor Social communicator with more than 15 years of experience. She has worked in many fields related to social communication, politics, public relations, content generation, public administration and electronic government. She had been invited …

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Careful with Christmas fantasies

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Lesly Véliz talks about brands at year-end and large purchases. Lesly Véliz – ConsultantLesly Véliz – Consultant CACIF’s communications director and Public Relations and Corporate Identity consultant. She worked in journalism for 15 years, was Siglo.21’s Editor in Chief and also led the newspaper’s investigative unit. She studied a Masters in Strategic Communication at Universidad Rafael Landívar and a certification …

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