Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 5 years ago
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 5 years ago
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 5 years ago
Home » Tag Archives: brands (page 3)

Tag Archives: brands

To be or not to be a cult brand


Alejandro Marré draws conclusions from brand authenticity and customer loyalty. Alejandro Marré – Poet, visual artist, and publicistAlejandro Marré – Poet, visual artist, and publicist Creative Director of www.workandfeeling.com  Poetry: alejomarre.blogspot.com  Work: artemarre.blogspot.com To be or not to be a cult brandThere is a long and arduous history of the world’s advertising agencies to fight, in order to build, position and promote brands. …

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American Apparel files for bankruptcy

Wicker Park by Robert Martinez American Apparel

05/10/2015 Via Fast Company: As recently foreshadowed by the falling sales recorded in its second-quarter earnings report, American Apparel has filed for bankruptcy. The embattled clothing brand has faced mounting financial and legal troubles over the past year, in part due to lawsuits brought against American Apparel by ousted CEO Dov Charney. The company filed for Chapter 11 bankruptcy protection …

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History Says Meadow Walker May Have A Case Against Porsche

Paul Walker car crash scene firemen police car

30/09/2015 Via Yahoo! Autos: The lawsuit by Paul Walker’s daughter against Porsche over its role in the actor’s 2013 death was the latest in a decades-long battle between the German sports car maker and U.S. lawyers claiming its vehicles can be too dangerous for many drivers—and who’ve had some success in getting American juries to agree. In 1980, Cynthia Files …

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Audi and Skoda say 3.3m cars have ‘cheat’ emissions software

Filé d'AUDI RS5 devant la structure AUDI dans les stands

28/09/2015 Via BBC News: Audi and Skoda say they have a total of 3.3 million cars fitted with the software that allowed parent company Volkswagen to cheat US emissions tests. Some 2.1 million Audis affected worldwide include 1.42 million in western Europe, with 577,000 in Germany, and almost 13,000 in the US. Czech-based Skoda said 1.2 million of its cars …

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Exceeding Expectations


Patricia Letona reflects on how the way a corporation acts affects its brand and its reputation. Patricia Letona – Communication initiatives advisorPatricia Letona – Communication initiatives advisor Social communicator with more than 15 years of experience. She has worked in many fields related to social communication, politics, public relations, content generation, public administration and electronic government. She had been invited …

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Volkswagen May Never Recover From This Mess

EFE Volkswagen

23/09/2015 Via Huffpost Business: It took Volkswagen years to build its reputation in the United States as a hip, countercultural brand — so cool that an ad for the company is used in an episode of “Mad Men” to signal the fast-changing advertising landscape. That carefully cultivated brand quickly lost its magic after the Environmental Protection Agency charged the automaker …

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Audi’s R&D boss, Porsche engine chief to quit: Bild

Audi Car & Logo at New York Autoshow 2013

24/09/2015 Via Reuters: Two of Volkswagen group’s highest-ranking engineers will be forced to quit as the German carmaker is pushing steps to clear up the diesel emissions scandal, Bild reported on Thursday, citing unnamed company sources. Audi’s R&D boss Ulrich Hackenberg, a long-time VW brand executive and Porsche’s engine chief Wolfgang Hatz will be dismissed at a meeting of the …

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I preferred to dance with the devil than listen to the publicists


Claudia Armas reflects on the world of publicity and the importance she chooses it will have in her life. Claudia ArmasClaudia Armas Independent branding consultant, blogger, musician, and piromaniac.   I preferred to dance with the devil than listen to the publicists The city began to be filled with ads for the Festival de Antigua, organized by the Guatemalan Publicity …

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Subway says it ‘regrets’ handling of 2011 complaint against Jared Fogle

former Subway spokesman Jared Fogle

14/09/2015 Via PR Week: The company said on Monday that it should have quickly acted on the complaint, but added it was not sexual in nature. Subway expressed regret on Monday for not acting on a four-year-old complaint about former pitchman Jared Fogle. Subway has denied any knowledge about the wrongdoings of Fogle, who agreed last month to plead guilty …

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The Last Frontier


Luis Fernando Alejos discusses how brands adapt to changing times. Luis Fernando Alejos - Web Presence Manager at The PurposeLuis Fernando Alejos - Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than 700 articles on entertainment, health, technology, culture, social commentary, and …

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