Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 3 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 3 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 3 years ago
 
Home » Tag Archives: credibility

Tag Archives: credibility

Weekly topic: Brand Presence and Reflection at Year End

full moon heart pink

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2015, and the strategies that need to be adopted for this coming year. Join the conversation on Think and Talk.   Discuss this topic on Think and Talk How do you feel when you discover unexpected facts about products or services that you use?

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2015: A Grey Year for Guatemalan Brands

ElizabethRojas edit

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emotional connection with consumers. Elizabeth RojasElizabeth Rojas Passionate about mental health, a feminist by vocation, a firm believer in the power of new technologies and an active citizen.   2015: A Grey Year for Guatemalan BrandsWe’ve just finished a year that has been characterized …

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Face to Face:Brand Presence and Reflection at Year End

zully-y-luis-alejos

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence and emotional branding, and how brands continue to resonate even after the christmas season. Zully de la Roca - Copy Editor and Language and Literature professorZully de la Roca - Copy Editor and Language and Literature professor Zully de la Roca studied piano …

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Topic of the week: Brands at Christmas: Sales or bond?

shopping

EthicalBrands.com welcomes this week with a discussion on brands at Christmas and whether they can be good for sales or creating a bond with the consumer. Join the conversation on Think and Talk.   Discuss this topic on Think and Talk How do you feel when you discover unexpected facts about products or services that you use?

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Underneath the Christmas Tree

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Luis Fernando Alejos talks about brands at Christmas and whether they can be sales or a bond with the consumer. Luis Fernando Alejos – Web Presence Manager at The PurposeLuis Fernando Alejos – Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for …

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Brands at Christmas: Sales or bond?

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Luis Mariano Hernández and Issa Pérez Padilla talk about brands at Christmas and whether they can be good for sales or to create a bond with the consumer. Luis Mariano Hernández - ConsultantLuis Mariano Hernández - Consultant Degree in Marketing, Universidad Rafael Landívar; Masters in Quality Management, Universidad de Valencia/Universidad Jaume I; Masters in Finance Administration, Universidad de San Carlos …

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Who sponsors your fears? Collector’s edition

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Luis Fernando Alejos talks about brands close to their consumers at year end. Luis Fernando Alejos – Web Presence Manager at The PurposeLuis Fernando Alejos – Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than 700 articles on entertainment, health, …

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Brands close to their consumers at year end

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Lorena Flores Moscoso and Lucrecia Alfaro de Arredondo talk about brands close to their consumers at year end. Lorena Flores Moscoso - WriterLorena Flores Moscoso - Writer Her work appears in the anthologies Tiempo de narrar (Piedra Santa, 2007), Narrativa guatemalteca (Alfaguara, 2012) and Ni hermosa ni maldita (Alfaguara, 2012). Her published fiction includes Retrato anónimo (Espanta Perros, 2002), La …

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Why Camille Paglia’s ‘Nazi Barbie’ Takedown of Taylor Swift Is Spot-On

Taylor Swift #girlsquad 2015

12/12/2015 By Lizzie Crocker published on The Daily Beast The cultural critic Camille Paglia rightly skewered the clownish #girlsquad antics of Taylor Swift. There’s very little feminism in it. Taylor Swift, progenitor of the celebrity #girlsquad movement, officially initiatedBlake Lively into her benevolent blonde power circle this week. Swift announced their friendship in an Instagram post of the two jumping …

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