Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 3 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 3 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 3 years ago
 
Home » Tag Archives: freedom of expression

Tag Archives: freedom of expression

Face to Face:Brand Presence and Reflection at Year End

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Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence and emotional branding, and how brands continue to resonate even after the christmas season. Zully de la Roca - Copy Editor and Language and Literature professorZully de la Roca - Copy Editor and Language and Literature professor Zully de la Roca studied piano …

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Brands at Christmas: Sales or bond?

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Luis Mariano Hernández and Issa Pérez Padilla talk about brands at Christmas and whether they can be good for sales or to create a bond with the consumer. Luis Mariano Hernández - ConsultantLuis Mariano Hernández - Consultant Degree in Marketing, Universidad Rafael Landívar; Masters in Quality Management, Universidad de Valencia/Universidad Jaume I; Masters in Finance Administration, Universidad de San Carlos …

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2015 the year of… sad girls and sad boys

crying Justin Bieber

22/12/2015 By Alice Newell-Hanson published on i-D Everyone from Drake to Angela Merkel to the man listening to Adele on the subway next to you cried this year. Why did we all have so many feels? One Sunday morning this past October, a New York math teacher named Will Collins became an accidental hero. A day after his team’s playoff …

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#WeAreAllMuslim

Michael Moore we are all muslim sign

16/12/2015 By Michael Moore Today I went & stood in front of Trump Tower & held a sign until the police came. Then I went home & wrote Donald a letter. Here it is: Dear Donald Trump: You may remember (you do, after all, have a “perfect memory!”), that we met back in November of 1998 in the green room …

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Brands close to their consumers at year end

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Lorena Flores Moscoso and Lucrecia Alfaro de Arredondo talk about brands close to their consumers at year end. Lorena Flores Moscoso - WriterLorena Flores Moscoso - Writer Her work appears in the anthologies Tiempo de narrar (Piedra Santa, 2007), Narrativa guatemalteca (Alfaguara, 2012) and Ni hermosa ni maldita (Alfaguara, 2012). Her published fiction includes Retrato anónimo (Espanta Perros, 2002), La …

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The politics of the amplifier

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Lourdes López and Alejandro Marré talk about brands for the good of the brand or for the common good. Lourdes López - General Manager of The Crafty SpaLourdes López - General Manager of The Crafty Spa Industrial Engineer from the Universidad del Valle de Guatemala, MBA from UNIS Business School, General Manager and Founder of The Crafty Spa. Between the …

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A guide for shopping during the holiday season

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Andrea López y Luis Mariano Hernández talk about year end shopping and how we should not let ourselves be influenced by big brands and instead make conscious purchases. Andrea López - Graphic designerAndrea López - Graphic designer López has studied drawing and painting since she was 5 years old and studied graphic design and animation in college, which led to …

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What It’s Like to Celebrate Thanksgiving in a High-Security Prison

inside a jail cell by Tim Pearce Los Gatos CC BY

25/11/2015 by John Broman published on Vice I live behind a series of walls, gun towers, and electric fences deep in the mountains of West Virginia at the United States Penitentiary, Hazelton, a.k.a. “Misery Mountain”. My conviction for armed bank robbery in 2002 has sent me through some of the most violent pens in the Federal Bureau of Prisons. In …

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The epitaph of a product

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Luis Fernando Alejos and Issa Pérez Padilla discuss when brands believe themselves to be above right and wrong. Luis Fernando Alejos - Web Presence Manager at The PurposeLuis Fernando Alejos - Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than …

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Not all that glitters is gold

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Issa Pérez Padilla and Lucrecia Alfaro de Arredondo discuss when brands are wolves in sheep’s clothing. Issa Pérez PadillaIssa Pérez Padilla Degree in publicity, Masters in International Commerce. Partner-Director of marketing at Work and Feeling, S.A. Guide Commercial Director (Guatemaltecos Impulsores del Aprendizaje) Brands that are wolves in sheep’s clothing By Issa Pérez Padilla    Across the world, but especially in …

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