Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 4 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 4 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 4 years ago
 
Home » Tag Archives: freedom of expression (page 2)

Tag Archives: freedom of expression

Anonymous Vs. The Islamic State

Anonymous rooftop grafitti

By E.T. Brooking, published on Foreign Policy For John Chase, the breaking point came on Jan. 7, when al Qaeda-linked militants gunned down 12 people at the Paris office of Charlie Hebdo. Subsequent attacks by a gunman affiliated with the Islamic State would take five more lives. Watching triumphant jihadi messages bounce across Twitter, the 25-year-old Boston native was incensed. They …

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When ethics are compromised

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Alejandra Morales y Luis Fernando Alejos discuss the recent Volkswagen and FIFA scandals in regards to ethics. Alejandra MoralesAlejandra Morales Project official at Compañía Desarrolladora Ferroviaria, S.A. Professional with experience in tourism, ecotourism, the environment, environmental management, cleaner production, sustainable development, conservation, corporate social responsibility, among other topics. Who are the final victims of corporate antiethics? By Alejandra Morales  Without a doubt, the …

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Business Coherency

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Lourdes López and Sussette Solórzano discuss brand integrity and ethics.   Lourdes Lopez – General Manager of The Crafty SpaLourdes Lopez – General Manager of The Crafty Spa Industrial Engineer from the Universidad del Valle de Guatemala, MBA from UNIS Business School, General Manager and Founder of The Crafty Spa. Business Coherency By Lourdes Lopez  As clients, many times we find ourselves with …

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Between brand affect and authenticity

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Patricia Lucki and Lucrecia Alfaro de Arredondo argue that in this age of information people feel empowered to expect and demand more from brands than ever before.   Patricia Lucki – EntrepreneurPatricia Lucki – Entrepreneur Patricia Noemí Lucki Zifonsky obtained her undergraduate degree in information from the Universidad Nacional de la Plata in Argentina and her masters in communication from the …

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Brands and community, beyond quality and reputation

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Luis Enrique Solórzano and the perspective of an ATM discuss how the quality and the reputation of a product or service don't always line up. Luis Enrique Solórzano – CEO at The PurposeLuis Enrique Solórzano – CEO at The Purpose Curious of megatrends for a better world. 30+ years in family businesses environments but corporate demands and goals developed the strengths necessary …

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Following the Path of a Legacy

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Luis Fernando Castillo y Patricia Letona discuss the factors that contribute to a brandstaying in the market and in the mind of its consumers. Luis Fernando Castillo – President, Fundación Salud OralLuis Fernando Castillo – President, Fundación Salud Oral Dental Surgeon with a degree from Universidad de San Carlos de Guatemala. His work at Fundación Salud Oral is focused on …

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Spreading a Brand

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Andrea López and Christa Krings discuss the factors a brand needs to persist in its surroundings. Andrea López – Graphic designerAndrea López – Graphic designer López has studied drawing and painting since she was 5 years old and studied graphic design and animation in college, which led to her illustrating again and fall in love with sketching. She currently works as a …

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Ben Carson trips with softball question about Kim Davis and slippery slopes

Megyn Kelly, Ben Carson (Credit: Fox News)

10/09/2015 Via Salon: Say what you will about Megyn Kelly, but unlike her compatriots who “ambush” their subjects with questions for which they have canned answers, she can genuinely surprise her guests with questions that cause them to blather incoherently, and she’s more than happy to stand silently by as they struggle to unburden themselves of the weight of their …

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Street artist paints the Queen partially nude to honour her reign

Pegasus Street Artist half nude tribute to Queen Elizabeth

07/09/2015 Via Mashable: LONDON – Chances are you’ll see quite a few tributes to Queen Elizabeth II in the run-up to her becoming the longest reigning monarch on Sept. 9 — but you probably won’t see many like this. To honour the Queen’s 63 years on the throne, London-based street artist Pegasus has painted a partially nude drawing of Her …

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Commitment and Consequences

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Javier Payeras and Lourdes López discuss how commitment to a product has consequences on a brand. Javier Payeras – Narrator, poet, and writerJavier Payeras – Narrator, poet, and writer Has published Slogan para una bala expansiva (Poemas, 2015), Fondo para Disco de John Zorn (Diarios 2013),  Imágenes para un View-Master(narrative anthology 2013), Déjate Caer  (poetry, 2012), Limbo (novel 2011),La Resignación y la Asfixia (poetry 2011), Post-its de luz sucia (poetry …

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