Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 4 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 4 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 4 years ago
 
Home » Tag Archives: freedom of expression (page 3)

Tag Archives: freedom of expression

Super brands and their power

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Karen Wantland and Luis Fernando Alejos discuss how a super brand trascends their achievements as a product or service: the brand itself becomes the main character. Karen Wantland - ConsultantKaren Wantland - Consultant Masters in International Relations from Universidad Rafael Landívar with a B.A. in Ecotourism from the Universidad del Valle of Guatemala Wantland is an accredited consultant in Corporate …

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The rules of the game for sustainability

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Luis Fernando Alejos and Lucrecia Alfaro de Arredondo describe the importance of sustainability and productivity within companies. Luis Fernando Alejos - Web Presence Manager at The PurposeLuis Fernando Alejos - Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than 700 articles on entertainment, …

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Products and Sustainability

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Carmela Enríquez and Lourdes López describe sustainability and productivity within companies. Carmela Enríquez - Marketing Manager of SalacorpCarmela Enríquez - Marketing Manager of Salacorp Graphic designer and visual artist. Design is her lifestyle rather than her profession. She has worked in Communications and Visual Marketing for retail companies such as Saúl E. Méndez, Gap and Mango. She is currently the marketing …

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Productivity and Sustainability

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Luis Fernando Alejos and Susette Solórzano describe sustainability and productivity within companies. Luis Fernando Alejos - Web Presence Manager at The PurposeLuis Fernando Alejos - Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than 700 articles on entertainment, health, technology, culture, …

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A new sustainable era

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Dayrin Ortiz, Paulina Maldonado and Marcela Porta describe some examples of companies and brands that value sustainability. Dayrin Ortiz and and Paulina Maldonado - EntrepreneursDayrin Ortiz and and Paulina Maldonado - Entrepreneurs Dayrin Ortiz and Paulina Maldonado are two fashion innovative businesswomen with a proposal called 13 Baktun which strives to create a model that is capable of generating a source …

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Brands with a Conscience

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Christa Krings y Lucrecia Alfaro de Arredondo talk about how profit for a company, although important, should not be the only motivating factor for a business. Christa Krings - Management and Marketing at WanderlustChrista Krings - Management and Marketing at Wanderlust Wanderlust was born July 2011 after contact with loom artists with natural dyes from San Juan La Laguna, thanks …

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The Brands of Guatemala

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Lorena Flores Moscoso and a bartender reflect on the brands that throughout the years have come to represent part of Guatemalan culture.  Lorena Flores Moscoso - WriterLorena Flores Moscoso - Writer Her work appears in the anthologies Tiempo de narrar (Piedra Santa, 2007), Narrativa guatemalteca (Alfaguara, 2012) and Ni hermosa ni maldita (Alfaguara, 2012). Her published fiction includes Retrato anónimo (Espanta Perros, 2002), …

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Consensus, Priorities and Requests to the State

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Patricia Lucki and Jorge Luis García discuss consensus, priorities and requests to the State. Patricia Lucki - EntrepreneurPatricia Lucki - Entrepreneur Patricia Noemí Lucki Zifonsky obtained her undergraduate degree in information from the Universidad Nacional de la Plata in Argentina and her masters in communication from the Hebrew University in Jerusalem. She has certificates in many topics including logistics, marketing, …

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Public Service Brands and Our Responsibility

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Luis Fernando Alejos and Javier Payeras discuss public service brands and our responsibility to promote what is right. Luis Fernando Alejos - Web Presence Manager at The PurposeLuis Fernando Alejos - Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than 700 …

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Formal participation in governance

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Luis Fernando Alejos and Maru Luarca discuss formal participation in governance spaces. Luis Fernando Alejos - Web Presence Manager at The PurposeLuis Fernando Alejos - Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than 700 articles on entertainment, health, technology, …

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