Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 4 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 4 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 4 years ago
 
Home » Tag Archives: Guatemala

Tag Archives: Guatemala

2015: A Grey Year for Guatemalan Brands

ElizabethRojas edit

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emotional connection with consumers. Elizabeth RojasElizabeth Rojas Passionate about mental health, a feminist by vocation, a firm believer in the power of new technologies and an active citizen.   2015: A Grey Year for Guatemalan BrandsWe’ve just finished a year that has been characterized …

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Underneath the Christmas Tree

alejos1

Luis Fernando Alejos talks about brands at Christmas and whether they can be sales or a bond with the consumer. Luis Fernando Alejos – Web Presence Manager at The PurposeLuis Fernando Alejos – Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for …

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Who sponsors your fears? Collector’s edition

alejos1

Luis Fernando Alejos talks about brands close to their consumers at year end. Luis Fernando Alejos – Web Presence Manager at The PurposeLuis Fernando Alejos – Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, and editorial production. Responsible for more than 700 articles on entertainment, health, …

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Creating a strong business and building a better world

letona2

Patricia Letona talks about brands for the good of the brand or for the common good. Patricia Letona – Communication initiatives advisorPatricia Letona – Communication initiatives advisor Social communicator with more than 15 years of experience. She has worked in many fields related to social communication, politics, public relations, content generation, public administration and electronic government. She had been invited …

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Careful with Christmas fantasies

veliz

Lesly Véliz talks about brands at year-end and large purchases. Lesly Véliz – ConsultantLesly Véliz – Consultant CACIF’s communications director and Public Relations and Corporate Identity consultant. She worked in journalism for 15 years, was Siglo.21’s Editor in Chief and also led the newspaper’s investigative unit. She studied a Masters in Strategic Communication at Universidad Rafael Landívar and a certification …

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Artist transforms thrift store paintings by adding pop-culture icons

Dave Pollot art Bender thift store paintings

25/11/2015 Via Mashable: One artist is helping us all look at thrift store paintings in a totally different light, with all new possibilities. Dave Pollot describes himself as “a software engineer who spends his nights with a beer in one hand and paintbrush in the other.” With the help of some oil paints and a bit of ingenuity, Pollot gives …

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The splendour of small actions

payeras

Javier Payeras talks about when brands believe themselves to be above right and wrong. Javier Payeras – Narrator, poet and writerJavier Payeras – Narrator, poet and writer Has published Slogan para una bala expansiva (Poemas, 2015), Fondo para Disco de John Zorn (Diarios 2013),  Imágenes para un View-Master(narrative anthology 2013), Déjate Caer  (poetry, 2012), Limbo (novel 2011),La Resignación y la …

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When brands are wolves in sheep’s clothing

ale-morales

Alejandra Morales talks about when brands are wolves in sheep’s clothing. Alejandra MoralesAlejandra Morales Project official at Compañía Desarrolladora Ferroviaria, S.A. Professional with experience in tourism, ecotourism, the environment, environmental management, cleaner production, sustainable development, conservation, corporate social responsibility, among other topics. Brands: wolves in sheep skins (a social point of view)A lot has been written about how Google and social networks like …

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Awakening from childhood

phe-funchal

Denise Phé-Funchal talks about the change in perspective of our favorite brands as we grow up and understand more about their practices. Denise Phé-Funchal – WriterDenise Phé-Funchal – Writer Writer, sociologist, and professor. She has published the novel Las Flores (F&G Editores, 2007), the collection of poems Manual del Mundo Paraíso (Catafixia Editores, 2010), a book of short stories Buenas …

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The brands that lie to us

marre

Alejandro Marré believes that, within the brand-consumer relationship, there should be a much more critical  process from the consumer standpoint, and a more transparent and informative one from the brands' side". Alejandro Marré – Poet, visual artist, and publicistAlejandro Marré – Poet, visual artist, and publicist Creative Director of www.workandfeeling.com  Poetry: alejomarre.blogspot.com  Work: artemarre.blogspot.com The Brands that Lie to UsEverything is a lie …

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