Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 3 years ago
 
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 3 years ago
 
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 3 years ago
 
Home » Tag Archives: reputation (page 7)

Tag Archives: reputation

Using death to grow business

Nepal Earthquake 2015 by European Commision DG ECHO on Flickr

Via LinkedIn: “The recent Nepal earthquake and tragedy, which has claimed thousands of lives has brought about a few more instances that disturb me [Mahesh Murty]. Tell me what you think. Freecharge is a mobile app that aims to become your digital wallet. I understand they told their customers to give them missed calls from across the country in the …

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Topic of the week: Political Parties as Brands

partidos-politicos-como-marcas

EthicalBrands.com welcomes this week with a very relevant topic: political parties as brands. We have three experts that will discuss this topic from an ethics and business standpoint.   We have created two  think tanks so you can discuss about this topic. How much weight does a political party give to their reputation in their publicity efforts? In your opinion, what …

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Topic of the week: Brand and its community

marca-y-comunidad-1

EthicalBrands.com welcomes this week with a very important topic: brand and its community. We have three experts that will discuss this topic from an ethics and business standpoint.   We have created two  think tanks so you can discuss about this topics related to brand building: As a member of my organization, do I know if there is a structured …

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Topic of the week: Brand Building

construyendo-una-marca-1

EthicalBrands.com welcomes this week with a very important topic: brand building. We have three experts that will discuss this topic from an ethics and business standpoint.   We have created two  think tanks so you can discuss about this topics related to brand building: As a member of my organization, do I know if there is a structured plan for …

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Topic of the week: Reputation and congruency

reputacion-e1428946007265-660x330

EthicalBrands.com welcomes the second week with a very important topic: reputation and congruency. We have three experts that will discuss about this topic from ethics and bussiness. Its important to mention that both must be together in order to make improve a business and achieve consumers goals. We have created two  think tanks so you can discuss about this topics …

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