Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 4 years ago
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 4 years ago
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 4 years ago
Home » Tag Archives: story (page 4)

Tag Archives: story

The influence of brands in politics


Luis Fernando Alejos and Maru Luarca discuss the influence organizations hope to have with their brand and how those are actually interpreted by the consumer. Luis Fernando Alejos - Web Presence Manager at The PurposeLuis Fernando Alejos - Web Presence Manager at The Purpose Guatemalan writer, artist, and communicator with a diverse professional trajectory that includes journalism, interactive marketing, editing, …

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Tom Brady suspension: “He wins again!”, says Jon Stewart

Sports Authority Field Tom Brady NFL player

Have you heard of Deflategate? We quote the Wikipedia: “Deflategate, also sometimes known as Ballghazi,[1][2] is a controversy in the National Football League (NFL), stemming from an allegation that the New England Patriots used suspiciously underinflated footballs in the American Football Conference (AFC)Championship Game against the Indianapolis Colts on January 18, 2015.” Even though New England Patriots quarterback Tom Brady was …

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Cuba has a vaccine for lung cancer, and the US wants it

Squamous Cell Carcinoma Bronchial Washing Pap Stain

11/05/2015 Via Wired: “CUBA HAS FOR several years had a promising therapeutic vaccine against lung cancer. The 55-year trade embargo led by the US made sure that Cuba was mostly where it stayed. Until—maybe—now. The Obama administration has, of course, been trying to normalize relations with the island nation. And last month, during New York Gov. Andrew Cuomo’s visit to Havana, …

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Political leaders as brands


Lucrecia de Arredondo and Michelle Wicmandy talk about political leaders and the weight they carry as a brand for a political party. Lucrecia de Arredondo - Social CommunicatorLucrecia de Arredondo - Social Communicator Degree in journalism in Panamericana University, she has worked in many communication workshops in the University and with media professionals. She works as advisor in communication and …

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Using death to grow business

Nepal Earthquake 2015 by European Commision DG ECHO on Flickr

Via LinkedIn: “The recent Nepal earthquake and tragedy, which has claimed thousands of lives has brought about a few more instances that disturb me [Mahesh Murty]. Tell me what you think. Freecharge is a mobile app that aims to become your digital wallet. I understand they told their customers to give them missed calls from across the country in the …

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Political brands


Jose Kont y Juan Pablo Dardón discuss the publicity strategy that political parties have to manage their image and brand. Jose KontJose Kont Founder and creator of iLifebelt. Co-founder of Neuromarketing.la. The marketing behind political parties as defined as a brand If there is one thing that’s undeniable, it’s the tenacity behind the publicity and marketing of political parties just to …

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Dad responds to school policy after taking kids to Boston

Rydal Elementary School letter to Michael Rossi Facebook

Via The Daily Dot: “Michael Rossi is deeply involved in his kids’ lives. So when he decided to run the Boston Marathon, he thought it was a great opportunity to take his twins with him, so they could cheer him on. But when school administrators questioned his judgment in taking his kids out of school, Rossi wrote a scathing letter …

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7 lessons in storytelling from Alex Garland

Alex Garland A24 production photo Ex Machina

“Having a lot of talent and experience doesn’t protect you against something not going right”. (Alex Garland) Ex Machina filmmaker Alex Garland discusses with Co.Create his experience  as a storyteller, which includes his novel The Beach, as well as screenwriting and filmmaking. “There are some technical differences to do with branching narratives, but basically having had a little bit of experience …

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Brands and corporate social responsibility


Patricia Lucki and Sergio Quemé talk about the influence a community can have on a brand and the value of corporate social responsibility. Patricia N. Lucki - EntrepreneurPatricia N. Lucki - Entrepreneur Patricia Noemí Lucki Zifonsky obtained her undergraduate degree in information from the Universidad Nacional de la Plata in Argentina and her masters in communication from the Hebrew University in …

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What to do when you are offended by a crowd’s behavior

Rock Band Nirvana Image by © Mark Seliger

If you were Nirvana, 22 years ago, and the opening act to your show has been humiliated by the crowd… chances are you’d have to weigh your options: refuse to go out onstage and possibly risk a riot? Kurt Cobain had a different idea. Via Lost at E Minor: ‘When we played Buenos Aires, we brought this all-girl band over …

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