Weekly topic: Brand Presence a…

Weekly topic: Brand Presence and Reflection at Year End

EthicalBrands.com concludes the series on brands at Christmas by discussing the presence of brands in 2… Read More
lucysolorzano 5 years ago
2015: A Grey Year for Guatemal…

2015: A Grey Year for Guatemalan Brands

Elizabeth Rojas critizises the conservative strategies of many brands and exhorts them to build a more emot… Read More
lucysolorzano 5 years ago
Face to Face:Brand Presence an…

Face to Face:Brand Presence and Reflection at Year End

Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence an… Read More
lucysolorzano 5 years ago
Home » Tag Archives: viral

Tag Archives: viral

Face to Face:Brand Presence and Reflection at Year End


Luis Fernando Alejos and Zully de la Roca conclude the series on brands by discussing brand presence and emotional branding, and how brands continue to resonate even after the christmas season. Zully de la Roca - Copy Editor and Language and Literature professorZully de la Roca - Copy Editor and Language and Literature professor Zully de la Roca studied piano …

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Brands at Christmas: Sales or bond?


Luis Mariano Hernández and Issa Pérez Padilla talk about brands at Christmas and whether they can be good for sales or to create a bond with the consumer. Luis Mariano Hernández - ConsultantLuis Mariano Hernández - Consultant Degree in Marketing, Universidad Rafael Landívar; Masters in Quality Management, Universidad de Valencia/Universidad Jaume I; Masters in Finance Administration, Universidad de San Carlos …

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2015 the year of… sad girls and sad boys

crying Justin Bieber

22/12/2015 By Alice Newell-Hanson published on i-D Everyone from Drake to Angela Merkel to the man listening to Adele on the subway next to you cried this year. Why did we all have so many feels? One Sunday morning this past October, a New York math teacher named Will Collins became an accidental hero. A day after his team’s playoff …

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Steve Harvey Needs to Do Damage Control in the Next 24 Hours

Steve Harvey Twitter apology misspells countries

21/12/2015 Vía Yahoo Celebrity: As far as mistakes go, Steve Harvey made a biggie. By now you know that the well-liked comedian/talk show personality/game show host royally botched his one job as emcee of the Miss Universe pageant by incorrectly naming Miss Colombia the winner when the title actually went to Miss Philippines. Thanks to social media, he was immediately …

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Michael Moore we are all muslim sign

16/12/2015 By Michael Moore Today I went & stood in front of Trump Tower & held a sign until the police came. Then I went home & wrote Donald a letter. Here it is: Dear Donald Trump: You may remember (you do, after all, have a “perfect memory!”), that we met back in November of 1998 in the green room …

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Brands close to their consumers at year end


Lorena Flores Moscoso and Lucrecia Alfaro de Arredondo talk about brands close to their consumers at year end. Lorena Flores Moscoso - WriterLorena Flores Moscoso - Writer Her work appears in the anthologies Tiempo de narrar (Piedra Santa, 2007), Narrativa guatemalteca (Alfaguara, 2012) and Ni hermosa ni maldita (Alfaguara, 2012). Her published fiction includes Retrato anónimo (Espanta Perros, 2002), La …

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Why Camille Paglia’s ‘Nazi Barbie’ Takedown of Taylor Swift Is Spot-On

Taylor Swift #girlsquad 2015

12/12/2015 By Lizzie Crocker published on The Daily Beast The cultural critic Camille Paglia rightly skewered the clownish #girlsquad antics of Taylor Swift. There’s very little feminism in it. Taylor Swift, progenitor of the celebrity #girlsquad movement, officially initiatedBlake Lively into her benevolent blonde power circle this week. Swift announced their friendship in an Instagram post of the two jumping …

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The politics of the amplifier


Lourdes López and Alejandro Marré talk about brands for the good of the brand or for the common good. Lourdes López - General Manager of The Crafty SpaLourdes López - General Manager of The Crafty Spa Industrial Engineer from the Universidad del Valle de Guatemala, MBA from UNIS Business School, General Manager and Founder of The Crafty Spa. Between the …

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A guide for shopping during the holiday season


Andrea López y Luis Mariano Hernández talk about year end shopping and how we should not let ourselves be influenced by big brands and instead make conscious purchases. Andrea López - Graphic designerAndrea López - Graphic designer López has studied drawing and painting since she was 5 years old and studied graphic design and animation in college, which led to …

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Continuing Love For Paris and Thoughts About Humanity

Paris sunset landscape by Moyan Brenn

19/11/2015 By Romi Moondi, published on Confessions of a Chick in Paris It’s been less than a week since the attacks in Paris, and before I ruminate and pontificate on the city of lights and the world at large, it’s an incredibly sad thing. So many people lost, so many friends and families who must be suffering immensely right now…it …

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